Famous Bookies
The first bookmaker, Ogden, stood at Newmarket in 1795. Range of events. Bookmakers in many countries focus on accepting bets on professional sports, especially horse racing and association football (soccer). However, a wider range of bets, including on political elections, awards ceremonies such as the Oscars, and novelty bets are accepted by bookmakers in some countries. A bookie's reputation of honesty was and is-very important for the success of the business, and apparently originated with the reputations of two famous bookmakers.
Bookies and Bookmaking
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At this time some of Britain's biggest bookies began their move online, from the likes of William Hill, Ladbrokes, Betfred and Coral. Before 2000 online betting represented less than 1% of the overall gambling market, just 15 years later the online bookmakers overhauled the old land based operations to become the most common way to place a wager. Top 10: Bookies with Bonuses Accepted Players. Parimatch (645) €25 Rollover: 1 x B 2nd Place: E-Sports Betting 1st Place: Live Streams Top 5: Action Line Top 5: Largest Bookies Top 10: Most Visited Betting Sites Top 10: In-Play Betting Accepted Players. Bet365 (620) 1st Place: Biggest Bookies 1st Place: Most Visited Betting Site 3rd Place: Famous Bookies.
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Bookie or Bookmaker: A Turf Accountant. A professional bettor. One who analyzes, determines, or simply posts the betting odds in games, especially horse racing and team sports, receives and records wagers from a number of people on a regular basis, collects from losers, and pays off winners. Bookmaking started around 1780 at Richard Tattersall's horse auction business. In fact, his name is immortalized at English racetracks today by bookmakers who set up their stands at the 'Tattersall Enclosure.' The term, bookie, originated with the activity of 'making book' or keeping a notebook of wagers. In the early days bookmakers were involved in handicapping. However, chaos prevailed both at the track and in betting shops throughout London until the tradition of the 'honest bookmaker.' A bookie's reputation of honesty was and is--very important for the success of the business, and apparently originated with the reputations of two famous bookmakers, Fred Swindell and Leviathan Davies. Around 1850, Davis also created 'lists of odds' that were posted throughout London, which made off-track betting possible. In 1866 the first American bookmaking business was established in Philadelphia. |
Print titled: c.1890 Print titled: c.1900 Tobacco card 1901 Lantern c.1828 | Bookmaking Bibliography ---with a few key essays, articles and book chapters by or about bookies, handicappers and handicapping |
| [Anonymous], SECRETS OF A BOOKIE: DISCLOSING A METHOD OF BETTING THAT BOOKIES ARE DEATHLY AFRAID OF AND WILL NOT HANDLE, c.1951, 58pp. Shirley Abbott, THE BOOKMAKER'S DAUGHTER -- A MEMORY UNBOUND, NY: Ticknor & Fields, 1991, 290pp. Heather Abraham, THE BOOKIE'S DAUGHTER -- A MEMOIR OF GROWING UP IN A CRAZY, CRIME-RIDDEN FAMILY, NY: SagisBooks, 2012, 316pp. Michael J. Agovino, THE BOOKMAKER -- A MEMOIR..., NY: Harper Collins, 2008, 353pp. Peter Alson, CONFESSIONS OF AN IVY LEAGUE BOOKIE, New York: Crown, 1996, 228pp. Thomas Armstrong, PILLING ALWAYS PAYS [novel], London: William Collins Sons & Co., 1954,1977, 447pp. Cathal Bellingham, CONFESSIONS OF A TURF CROOK -- TOLD BY HIMSELF [biography], London: Philip Allan & Co., 1924, 179pp. Tony Betts, ACROSS THE BOARD, New York, Citadel Press, 1956, 320pp., glossary, illus. Alex Bird, ALEX BIRD, THE LIFE AND SECRETS OF A PROFESSIONAL PUNTER, London: Queen Anne Press, 1985, 255pp., illus., index. Kier Boyd, GAMBLING TECHNOLOGY, Washington, DC: FBI Laboratory, 1981, 62pp., illus. Malcolm Boyle, THE ART OF BOOKMAKING: HOW TO COMPILE ODDS FOR ANY SPORTING EVENT, London: High Stakes Publishing, 2006, 176pp., illus. Joe Brinton, HOW TO MURDER YOUR BOOKMAKER, Chicago, Henry Regnery Company, 1972, 220pp., index Harry Brolaski, EASY MONEY OR FISHING FOR SUCKERS, [emphasis on racetrack gambling scams] Cleveland, Ohio: Searchlight Press, 1911, 328pp., illus. Earl Brown, 'The Racing Racket,' [major article in LIFE, May 5, 1947, pgs: 112-126] Fred Buck, HORSE RACE BETTING, NY: Greenberg, 1946 (1st Ed.), 149pp. illus. (2nd Ed: 1962, 236pp.)(4th ed., 1978, 236pp.) Phil Bull, HOW TO MAKE A BOOK, London: Morrison & Gibb Ltd., 1948, 160pp. Christopher Bush, THE CASE OF THE BENEVOLENT BOOKIE [novel], New York: Macmillan Company, 1956, 222pp. J.T. Chenery, THE LAW AND PRACTICE OF BOOKMAKING, BETTING, GAMING & LOTTERIES, London: Street & Maxwell, 1961, (2nd. ed: 1963 390pp., index.) Carl Chinn, BETTER BETTING WITH A DECENT FELLER -- A SOCIAL HISTORY OF BOOKMAKING, London: Aurum Press, 2004 [revised 1991 ed.], 380pp., footnotes, illus., biblio., index Donald Clarke, IN THE REIGN OF ROTHSTEIN, New York: Vanguard Press, 1929, 306pp. A. J. Conroy, BOOKMAKING, CLERKING AND PUNTING 'A TO X,' Randwick, Australia: Telvent, c.1966, 86pp., charts Clarence L. Cullen, TAKING CHANCES, NY: G. W. Dillingham, 1900, 269pp. Tony 'Sonny' Daniels, THE WISE-GUY'S BIBLE, North Shore Press, 1993, 326pp., glossary, illus. Richard O. Davies and Richard G. Abram, BETTING THE LINE -- SPORTS WAGERING IN AMERICAN LIFE, OH: Ohio State University Press, 2001, 212pp., footnotes, biblio., index Elizabeth Dawson, MOTHER MADE A BOOK, London, Geoffrey Bles, 1962, 182pp. Thomas Henry Dey, LEAVES FROM A BOOKMAKER'S BOOK, London: Hutchinson & Co., c.1931, 384pp., illus, index Andrew Dowdy, NEVER TAKE A SHORT PRICE [novel], New York: Dodd, Mead & Co., 1972 209pp. Druid (or Dixon) THE POST AND THE PADDOCK WITH RECOLLECTIONS OF GEORGE IV, SAM CHIFNEY, AND OTHER TURF CELEBRITIES [especially: Chap. 3: 'The Betting Ring'], London: Rogerson & Tuxford, 1856 (3rd ed: The Hunting Edition, 1857, 376pp.) John Drzazga, WHEELS OF FORTUNE [especially: Chaps 3 & 4: Bookmaking & Pari-Mutuel Betting], 1963, Ill: Charles C. Thomas Pub., 369pp., notes, biblio. index. Capt. Frederick W. Egen, NYCPD (retired), PLAINSLOTHESMAN -- A HANDBOOK OF VICE AND GAMBLING INVESTIGATION, 1952, 1959 (rev.), NY: Arco Publishing Co., Inc., 230pp., illus., glossary, index Richard Epstein, THE THEORY OF GAMBLING AND STATISTICAL LOGIC, San Diego: Academic Press, 1967, index, (2nd ed: 1997, 449pp., index) Josiah Flynt, 'The Pool-Room Spider and the Gambling Fly,' [article in THE COSMOPOLITAN, March 1907, pgs: 513-521] Josiah Flynt, 'The Men Behind the Pool Rooms,' [article in THE COSMOPOLITAN, April 1907, pgs: 636-645] Bob and Barbara Freeman, WANTA BET, A STUDY OF PARI-MUTUAL SYSTEM, Freeman Mutuels Management, 1982, 302pp., illus., glossary, index. Milt Gaines, THE TOTE BOARD IS ALIVE AND WELL, Las Vegas: Gaines, 1981, 182pp., glossary. Nichola Garvey, BEATING THE ODDS, Australia: HarperCollins, 2011, 359pp., illus., biblio. Linda Gaze and Grantley Bernard, BRUCE THE BOOKIE, Australia: Wilkinson Publishing Pty. Ltd., 2009, 182pp. Andrew Goldstein, THE BOOKIE'S SON, Boston: Sixoneseven Books, 2012, 248pp., illus. Roy Granville, BAXTER VS. THE BOOKIES, Hayes Press, Hayes, England, 2004, 151pp., illus. Arthur Hagan, THE DAY THE BOOKIES TOOK A BATH [novel], Los Angeles: Sherbourne Press, 1971, 288pp. Hugh Hawkins, THE ROOKIE BOOKIE, Bloomington, Indiana: AuthorHouse, 2008, 676pp. Christopher Hill, HORSE POWER: THE POLITICS OF THE TURF, Manchester: Manchester University Press, 1988, 283pp., index. Joe Ward Hill, THE BETTING MAN -- A RACING BIOGRAPHY OF WILLIAM HILL, THE KING OF THE BOOKIES, Wilshire: Elcott Books, 1993, 136pp., illus. James Jeffries, Charles Oliver, THE BOOK ON BOOKIES -- AN INSIDE LOOK AT A SUCCESSFUL SPORTS GAMBLING OPERATION, Colorado: Paladin Press, 2000, Glossary, 152pp. Leo Katcher, THE BIG BANKROLL: LIFE & TIMES OF ARNOLD ROTHSTEIN, New York: Harper & Brothers, 1959, 369pp., illus., biblio., index Richard Kaye, THE LADBROKES STORY, London: Pelham, 1969, 304pp., illus., index. Kevin Kinnee, PRACTICAL GAMBLING INVESTIGATION TECHNIQUES, Indianapolis: Elseiver Science Publishing Co., 1992, 228pp., illus., Graphs/Charts, biblio., index. Michael Konik, SMART MONEY: HOW THE WORLDS BEST SPORTS BETTORS BEAT THE BOOKIES OUT OF MILLIONS, New York: Simon and Schuster, 2006, 360pp. Arne Lang, SPORTS BETTING 101, MAKING SENSE OF THE BOOKIE BUSINESS AND THE BUSINESS OF BEATING THE BOOKIE, Las Vegas: GBC Press, 1992, 193pp. biblio. Bob Litwin & Chip Silverman, THE LAST BOOKMAKER [novel], New Hampshire: Borderlands Press, 2000, 267pp. Bernard Livingston, THEIR TURF, New York: Arbor House, 1973, 302pp., illus., index Art Manteris, SUPERBOOKIE, INSIDE LAS VEGAS SPORTS GAMBLING, Chicago: Contemporary Books, 1991, 234pp. Joseph Freeman Marsten, 'The Maelstrom of the Betting-Ring,' [article in MUNSEY'S MAGAZINE, 1903, pgs: 705-711] Gary Mayer, BOOKIE: MY LIFE IN DISORGANIZED CRIME, Los Angeles: J. P. Tarcher, 1974, 258pp., glossary John McCririck, WORLD OF BETTING, DOUBLE CARPET AND ALL THAT!, London: Stanley Paul, 1991, 192pp., illus., index Paul Meskil, CHEESEBOX [life of Gerard Callahan], New Jersey: Prentice-Hall, Inc., 1974, 281pp. Chad Millman, THE ODDS -- ONE SEASON, THREE GAMBLERS, AND THE DEATH OF THEIR LAS VEGAS, NY: Public Affairs, 2001, 260pp., index Dan Moldea, INTERFERENCE -- HOW ORGANIZED CRIME INFLUENCES PROFESSIONAL FOOTBALL, NY: William Morrow & Co., 512pp., notes, index. Ralph Nevill, SPORT OF KINGS [especially: Chap. 3: 'Bookmaking and Bookmakers'], London: Methuen & Co. Ltd., 1926, 247pp., illus., index W.H. Norris, THE BOOKMAKER'S CLERK'S GUIDE. BETTING SIMPLIFIED OR THE ART OF BOOKMAKING, London: Edmund Seale, 1896 (2nd ed: 64pp.) Sidney Offit, MEMOIR OF THE BOOKIE'S SON, NY: St. Martin's Press, 1996, 165pp. James O'Hara, THE 'SURE THING' BOYS OR WHAT YOUR BOOKIE DOESN'T KNOW WILL HURT HIM [novel about past-posting scam], New York: Vantage Press, 1972, 173pp. Mort Olshan, WINNING THEORIES OF SPORTS HANDICAPPING, NY: Simon & Schuster, 1975, 253pp., Graphs/Charts Joe E. Palmer, LOVE ME, LOVE MY BOOKIE [novel], Beverly Hills, Remlap Publishing Co., 1989, 257pp. David Graham Phillips, 'The Delusion of the Race-Track,' [article in THE COSMOPOLITAN, January 1905, pgs: 251-262] Herb Phipps, BILL KYNE OF BAY MEADOWS, New Jersey: A. S. Barnes, 1978, 174pp., illus., index John Prendergast, EDGE UP -- MEMOIRS OF A GLASGOW STREET BOOKMAKER, Glasgow, England: Prendergast Publications, 1992, 249pp. Ronald Probstein, HONEST SID: MEMOIR OF A GAMBLING MAN, Bloomington, IN: iUniverse, 2009, 209pp. John Philip Quinn, FOOLS OF FORTUNE OR GAMBLING AND GAMBLERS..., [especially: Part III, Chap. 1: 'The Turf'], Chicago: The Anti-Gambling Association, 1895, 640pp. illus. Beth Raymer, LAY THE FAVORITE -- A MEMOIR OF GAMBLING, NY: Spiegel & Grau, 2010, 228pp. Jamie Reid, A LICENCE TO PRINT MONEY -- A JOURNEY THROUGH THE GAMBLING AND BOOKMAKING WORLD, London: Macmillan Ltd., 1992, 294pp., glossary, index Sonny Reizner, SPORTS BETTING WITH SONNY REIZNER, Las Vegas: GBC Press, 1983, 166pp., illus., glossary, biblio. Harry Robinson, THE BOOKIE BOOK, Australia: John Fairfax Marketing, 1984, 1985 (rev. ed.), 176pp., illus. Frede Rombola, THE BOOK ON BOOKMAKING, California: Romford Press, 1984, 147pp. Charley Rosen, SCANDALS OF '51 -- HOW GAMBLERS ALMOST KILLED COLLEGE BASKETBALL, NY: Seven Stories Press, 1978, (reprint: 1999), 263pp., illus. Hon. Admiral Rous, ON THE LAWS AND PRACTICE OF HORSE RACING, ETC., ETC. [perhaps the first book on bookmaking--especially: Chap. 5: 'On the Rules of Betting,' and in the appendix: 'Betting Cases'], London: A. H. Baily & Co., 1866, 166pp., Charts. Michael Roxborough, RACE & SPORTS BOOK MANAGEMENT, Las Vegas: Roxborough, 1991, 128pp., glossary. John Samuels, DOWN THE BOOKIES: THE FIRST 50 YEARS OF BETTING SHOPS, Australia: Racingform, 2011, 256pp. Richard Sasuly, BOOKIES & BETTORS: 200 YEARS OF GAMBLING, 1982, 266pp., biblio., index John C. Schmidt, WIN PLACE SHOW, A BIOGRAPHY OF HARRY STRAUS, THE MAN WHO GAVE AMERICA THE TOTE, Maryland: Schmidt, 1988, 137pp. Anthony Serritella, BOOK JOINT FOR SALE: MEMOIRS OF A BOOKIE, Bloomington, Indiana: AuthorHouse, 2011, 227pp. Charles Sidney, THE ART OF LEGGING, London: Maxline International, 1976, 227pp., illus., biblio., index Jimmy Snyder, JIMMY THE GREEK BY HIMSELF, Chicago: Playboy Press, 1975, 247pp., illus. Trixie, COUNTERPAIN, REFLECTIONS ON LIFE AS A BOOKIE'S CASHIER, Aesculus Press, Shropshire, England, 1994, 61pp., illus. Joe Ullman, WHAT'S THE ODDS -- STORIES OF THE TURF, NY: Metropolitan Printing Co., 1903, 159pp., illus. US Congress Senate Special Committee to Investigate Organized Crime in Interstate Commerce., THIRD INTERIM REPORT OF THE SPECIAL COMMITTEE TO INVESTIGATE ORGANIZED CRIME IN INTERSTATE COMMERCE (KEFAUVER CRIME REPORT), NY: ARCO Publishing Co., 1951, 188pp. US Congress Senate Committee on Government Operations, GAMBLING AND ORGANIZED CRIME HEARINGS . . ., Washington, DC: USGPO, 1961, 3 Vols., 809pp., illus., maps, index. Bill Waterhouse, WHAT ARE THE ODDS?: THE BILL WATERHOUSE STORY [memoir], Australia: Random House, 2010, 519pp. Percy White, THE GRIP OF THE BOOKMAKER [novel], New York: R. F. Fenno & Company, 1901, 349pp. Robert Wood, HOW TO BECOME A BOOKMAKER, London: Postlib Pubs., c.1955, 39pp., illus. Richard Woolley, THE COMPREHENSIVE GUIDE TO BETTING AND BOOKMAKING -- SETTLING AND BETTING SHOP MANAGEMENT, Yorkshire, England: The Securi-Pen Co., 1976, 146pp., Graphs, Charts, ads William Ziemba, DR. Z'S BEAT THE RACE-TRACK, NY: William Morrow & Co., 1984, 392pp. (rev: 1987, 524pp.), Graphs/Charts, biblio., index. |
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Most bookmakers have decided to use great sports personalities as a way of marketing the gambling businesses. It is an effective means as most of the selected sports personalities usually have a huge crowd of followers which turns to be advantageous to the bookmaker.
In such instances, the bookmakers make huge amounts of cash as gambling activities are usually set to be on the increase. This has applied to both forms of gambling both on-land gambling and online gambling. On online gambling, great followers usually have a chance to play with celebrities, get to chat with fans and associate with many gambling activities which automatically increases traffic and transactions on the site.
Why Famous People are Important for British Bookies?
The appearance of a famous sports personality and other forms of celebrities in a sportsbook is very important in the marketing and business aspect of it. The presence which attracts more punters assures the bookmaker that there is the right audience and it’s the best time to showcase different lucrative features of the bookmaker.
This form of advertisement allows fans of a particular celebrity to love particular UK sites for non Gamstop betting and in such the number of gambling activities increase. In such instances, most gambling transactions take place like money transfers to different accounts, numerous deposits, and withdrawals all this for the sake of gambling.
Bookmakers’ Ambassadors
The great sports ambassadors who could star in any game be it boxing, football or even poker star are usually selected with an aim of promoting gambling companies and products. They have been noted as one of the best ways of advertising. Take a look at some of the greatest brand ambassadors who bring a positive impact in the business arena.
McGregor and PariMatch
Conor MacGregor, a mixed martial arts superstar is the latest brand ambassador of the international betting app for Android – PariMatch. The icon who has greatly helped the betting company with development and growth strategy has equally attracted more gamblers as his characters have blended well providing more flexible layouts.
Neymar Jr and Pokerstars
Famous Mafia Bookies
Neymar is one of the best footballers of the times, his fame has seen most companies benefit from his presence and engagement in different betting sites. Due to the high football profile attached to him, the Brazil captain has brought numerous followers on board at the Pokerstars site. The site which also provides a live event session offers its fans an opportunity to play live with the football superstar.
Cristiano Ronaldo and Pokerstars
Famous Cookies Chicago
Pokerstars signed a partnership with Cristiano Ronaldo, a great footballer who has been the best player several times and has really helped his country Portugal win several cups and world tournaments. The brand ambassador who has more than 100 million Facebook followers remains a big trading icon especially at times when he participates in the live events. The star draws many gamblers’ attention making Pokerstars one of the most searched gambling sites as a result of attraction.
Zlatan Ibrahimovic and BetHard
Ibrahimovic, a Swedish experienced footballer who is known across the globe for his top striking skills and a couple of advertisements for British bookies. A one-time top player and best player, the footballer collaborated with BetHard an established online betting casino site that provides a variety of casino games. The ambassador who is keen on promoting BetHard casino has drawn most of his fans and followers to this site making it yet another active ground for punters.
Conclusion
Famous Bookmakers
Brand promotion is key to any business strategy that has a well-defined objective. This form of the campaign, in the long run, increases the number of clients in a site or a bookmaker. The presence of brand ambassadors is a well-thought strategy for gambling business which has recently proved to be one of the most lucrative activities in the European Market.
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